Origins

Origins

Alooda began as a Surf Skate Snow infused lifestyle brand, aligning with the values those activities bring to staying fit and healthy while enjoying life in a like minded community.

Those core values are still at the heart of the brand, however the evolution of Alooda is to emphasise the community ethic with an increased emphasis on Living Laughing and Loving what ever it is you do.

The vision for Alooda has never really changed, to create and nurture a community centered around an ethos to get the most out of life.

In essence Alooda aspires to represent and emanate a spirit to maximise the smiles and laughter, worn as an identity to communicate your desire to ‘Get Busy Living’.